Customer Relationship Management (CRM) is a better way of centralizing, managing and maximizing customer data and key marketing and sales communications. It is also a better way to drive results leveraged by sales lead management software.
CRM can bring data efficiency to an enterprise, helping the enterprise work intuitively to initiate and measure ongoing sales and marketing initiatives – including automating every customer lead, task and event. CRM provides an open, flexible platform on which enterprises can automate sales, marketing and customer support tasks across the enterprise – resulting in strong customer relationships and finely tuned sales and marketing analytics.
CRM solutions help businesses manage their customer and business relationships by providing one central location to gather present and historical information, automate manual business process, and communicate with prospective and current clients in a timely fashion – as sales lead pipelines are maximized.
Accelerated Sales
As a small business grows, managing the sales pipeline and accurately forecasting and reporting on sales activities can become more of a challenge. A business needs to be organized to avoid misplacing leads – and ensuring every opportunity is followed up on promptly. A process-driven automation system – CRM – enables better sales management, resulting in accelerated sales. With instant access to pipelines, contacts, calendars, and sales reports, a CRM solution frees up sales people to focus all their efforts on selling, whether in the office or on the road.
Lead Tracking
With a centralized location to collect and create personalized nurture campaigns, and analyze results, CRM equips businesses today with the tools needed to generate more qualified leads. What does this mean for your business? Increased business productivity from stronger sales thanks to leveraging CRM as a communication tool – driving lead tracking and business growth.
Mobile CRM![sales.lead.management.]()
Mobile working is changing the face of business as we know it. By 2016, two-thirds of the workforce will own a smartphone, and 40 per cent of the workforce will be mobile (Gartner). The demand for mobile working is increasing and mobile CRM is now becoming a must-have for many small and medium sized companies. CRM solutions, including Sage CRM, give businesses access to critical customer information in real-time, on any device regardless of their location. Sales and customer service teams can view and update contacts, opportunities, leads and cases when on the road or at customer sites – helping today’s mobile workforce to be more productive and customer supportive.
