CRM software automates many vital marketing processes while allowing you track and measure results in real-time.
CRM software brings a streamlined, automated platform for managing, scrutinizing, nurturing, and accelerating your sales and marketing pipelines. Here are three main marketing processes that can be optimized and automated using Customer Relationship Management (CRM) Software
Lead Management
Lead qualification and management can be tedious tasks for marketing professionals. These administrative tasks at times become so cumbersome that it takes time away from attracting more leads that convert into sales. Using a CRM application with your email marketing or marketing automation systems can help streamline your lead management processes. When CRM applications are used in conjunction with core marketing automation tools, you instantly breach the gap between sales and marketing. With the use of automated workflows for lead filtering and distribution, you can quickly move leads through the sales pipeline so you can concentrate on acquiring more business.
Related: 7 Reasons Social CRM Delivers News & Happy Clients
Retention Management
The work of a marketer is half done after a sale is complete. Just as acquiring new business is a top priority for any marketing professional, keeping customers happy and engaged should also carry equal weight. When customers feel connected to a business they are more likely to spread the good word, which in the long run can help generate new business. CRM software assists with easily identifying brand evangelists and opportunities for cross selling. With CRM you can get that full 360 view of your marketing campaign results and how to continuously retain customers.
Read: 4 Reasons CRM Marketing Automation Matters to Your Lead Generation & Sales Pipeline
Budgeting and Spending Management
Effective marketing strategies today involve the use of a multi-channel, multi-touch-point approach that keeps prospects engaged throughout the buying cycle. This approach however, comes with the need for spend tracking and budgeting to prevent high customer acquisition costs. With CRM, you can quickly monitor and analyze campaign information, helping you figure out how well you are doing with your spending. Easily answer questions such as what campaigns are performing well? Which areas spending areas have the lowest ROI? –All within one platform.
Read Also: 6 Ways to Quantify The Business Value of CRM Software to Your CEO
In Conclusion
The true value of a CRM system is to aid a business in its customer strategy objectives—and notably to grow customer relationships for sales and marketing benefits. To achieve such a goal, CRM software systems gauge management directives with insightful data analysis and automates otherwise time-consuming tasks.
